LPGA expects to set attendance records at UL Crown
INCHEON, South Korea The UL International Crowns footprint gets a lot larger in South Korea this week.Barring weather issues, the LPGA expects to smash attendance records for the event, which is in its third year.Theyve already smashed corporate sales records.I dont know if this will be the springboard that takes the event to the next level, but this event will, in every way, feel different now, said Dennis Baggett, the LPGAs vice president of events and executive director of the Solheim Cup. It will be bigger and grander than it has felt in its first two renditions.Baggett said between 25,000 and 30,000 spectators are expected every round with more than 100,000 expected for the week. That will come close to Solheim Cup attendance records.
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A two-story corporate hospitality structure towers along the right side of the 14th hole at Jack Nicklaus Golf Club in Incheon, featuring 30 corporate suites. There were just six corporate suites built at the last International Crown at the Merit Club in Libertyville, Ill.The corporate investment in the Crown in Korea is about five times what it was when the event was held in the Chicago area, LPGA officials said.What were seeing this week is how quickly this event has come around, Baggett said.Two Korean television stations (JTBC and MBC) will air live coverage.South Koreas love of womens golf is elevating the event.The LPGA is strong in Korea, and theyve got a strong team this year, Baggett said. Thats given us the ability to do things we havent been able to do.
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